Can IT support make your company more client centric?
If we go back as little as 16 years to the beginning of the 21st century we can see how widespread the adoption of IT (information technology) has been. Today IT is universally regarded as an essential tool in enhancing the competitiveness of a business. Think about it would your business be able to compete in today’s market if you had the same pc’s, laptops, servers and data that you had in 2000 right now?
IT lets you keep better contact with your staff, suppliers and customers and is the key engine for most businesses. Through effective use of IT your business can become more client centric, you have more ways to stay in contact with them and can provide a more efficient service.
Through having a client centric approach businesses are able to create a unique selling point which isn’t easily replicated, low prices and physical equipment can be copied but having a client centric business is harder to adopt and maintain over time as it is an ongoing commitment. This is important as advances in technology and communication has given rise to a more empowered consumer and in a lot of instances they expect immediate response and service. Think of it like this, you now have many ways which you can communicate with your customers for example: social media, service reviews and emails some of these are direct whilst others are indirect but it goes to show how much more empowered today’s customers are. Everything matters, a bad review online can loose you potential sales the same way that a good review or Tweet can bring you some new sales, this has all come about from the wide scale use of technology.
The adoption of IT will make your company more client centric by default if it is properly maintained and serviced, this is where the importance of proper IT support comes in. If you are business with up to 50 members of staff and do not have your own internal IT support staff then employing a company which specializes in these services is the most suitable option. Imagine it like this, your staff are linked to a support desk which they have unlimited use of, any issue they have they simply send an email, this request is then processed and assigned a target time for it to be responded to and to be resolved, this issue is then resolved, through automated monitoring and alerting tools we can spot problems at its earliest stage and insure that downtime is kept at the minimum acceptable level throughout the year. This will give your business a IT system which is running at an optimal rate and staff can focus on their work, thus allowing you to provide a better service to your customers which in turns makes your business more client centric. There really is no point in purchasing the IT equipment for your company if you do not have a proper plan to support your staff in using the equipment and making the most out of it.
You have to remember that IT is a business enabler; through effective use of IT you can sell more and do more business both with new clients and with existing ones. There is on going work which needs to be done to keep your systems up and running which is what IT support does and this is how IT support can make your company more client centric by providing your business with the platform to be more client centric from.
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